Frequently Asked Questions


Frequently Asked Questions


How did you come up with Sher She Goes?

I surprisingly get this question a lot haha and I wanted to a) use a nickname and b) have it relate to travel but not be 100% solely focused on travel. I thought ‘sher she goes’ seemed catchy :)


Do you have tips for starting a blog?

Starting a blog is the hardest part. You might feel like you’re not “ready” enough or that your photography isn’t “good” enough but don’t think about it and just start. When I look back at some of my earliest posts I definitely cringe but you’ll never improve if you don’t even start.

Once you’ve made the decision, I recommend buying your own domain and self-hosting your blog, ie. shershegoes.com vs. shershegoes.blogspot.com or shershegoes.wordpress.com. A self hosted blog conveys professionalism and allows you to customize your site to its fullest and even add advertising, should you eventually wish to.

It’s much more difficult to start on a shared platform and then switch a couple months in than to start initially on the right platform. I’m definitely technology challenged so I’m so glad I took the time to set my site up properly from the beginning.

Web Hosting

I used Bluehost web hosting for the first 3 years of my site. It’s great for beginner bloggers because they offer really cheap hosting rates (right now you can get 36 months for $2.95 a month here) when you’re not quite sure how long you’ll blog for.

Another popular affordable hosting company is GoDaddy. GoDaddy’s claim to fame is that they’re the world’s largest domain registrar and offer “.com” domains for as low as $0.99. They also offer “.nyc” domains should you wish something local. You can learn more about GoDaddy hosting and domains here.

Once your site starts getting significant traffic, shared servers under Bluehost and GoDaddy can’t keep up with the bandwith increase so at that point, it’s worth it to upgrade to a different hosting plan.

At that point, I switched to WPX for my hosting needs. They handled the entire site migration and were able to handle the uptick in my traffic for an affordable monthly rate. Unfortunately then the customer service went downhill and I switched once again. Hosting can be a bit of a struggle!


Premium Themes and Plugins

Once you have your site set up, you might be disappointed with its bare bones appearance. Here are a number of resources I used to improve the look of my blog:


  • Elegant Themes – a membership site with really beautiful themes like Divi and Extra plus home to the Monarch social sharing plugin and Bloom email opt-in plugin
  • Envato Themes by Themeforest – another site with thousands of affordable, high quality premium themes. The most popular wordpress themes are X themeAvada theme and Enfold theme which are highly customizable and perfect for almost every type of site.
  • 99 Designs – my go to source for professionally designed logos at an affordable price. To start, you lay out some guidelines of the type of logo you’re looking for and specify any colors, styles or images you might want to be featured. For example, if you’re a gluten free food blogger and you want some kind of wheat symbol in your logo, you can specify that.
  • Then a crew of freelance designers will each design a logo for you and you can pick the one you love! There’s also the ability to poll your readers to see which logo design is their favorite and the best part is a money back guarantee, if you’re not satisfied with any of the designs that have been created. You can try out 99 Designs here.



  • Slider Revolution – for a beautiful, scrolling image header
  • Visual Composer – to build easily beautiful pages without any knowledge of coding
  • Uber Menu – to really customize your menu bar with drop downs, images and video
  • Magento – to make gorgeous email templates


Additional Resources

  • Tailwind – to optimize my pins to Pinterest and cycle my boards for fresh content. Canva is built into Tailwind so you can upload, design and schedule your pins all on the platform. I also love the Tribe function to get my pins shared by others for additional reach! I have the annual plan which is under $10/month.
  • Boardbooster – to loop my pins so new followers can see old pins/posts. I also use their scheduler to continually cycle out my pins. I currently use their $5/month plan and it’s been fantastic.
  • Boardbooster or Tailwind? I find that having both has been ideal since they each work slightly differently. Tailwind is essential whenever I have a new post and new pin since it can quickly schedule that out over the Pinterest universe and add momentum. Meanwhile, Boardbooster is great for refreshing my old pins and making sure that those get seen. Together, the two services are under $15/month and mean that I never really need to go into Pinterest manually – it’s quite a time saver!
  • Media Kit – I use Etsy for beautiful media kit templates that look professional and are quite affordable. High quality media kits are anywhere from $10 – 30 and really well designed, especially if you’re not savvy with Photoshop or InDesign.


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What camera and equipment do you use?

My main camera for travel is the Canon EOS 5D Mark III. It’s a full frame semi-professional camera and has taught me a lot about shooting. When I first started out, I used an entry level Canon Rebel XS, which is now discontinued.
For all my travel photographs, I primarily carry one lens, my 24-70mm which due to its zoom, has a lot of flexibility. You can see my Spain photos for some examples shot with the 24-70mm.
For my fashion and portrait style photos, I’m still experimenting with all my lenses. The popular options are the 50mm and 85mm because that’s the “ideal” focal length for closer shots of people but I also like to test out the 70-200mm for extreme bokeh (example shots here and here) and the 24-70mm because it has zoom (example 24-70mm photos here).


Camera Accessories

I use this Gitzo tripod for indoor shooting. I don’t carry it with me on my travels, although you could as it’s made of carbon fiber and quite light. I tend to over pack on clothes so there’s often no room for a tripod! Tripods are essential for self portraits, food photography and low light situations. For example, I used it to steady my camera in this food photograph here.
For those on a budget, this Manfrotto tripod is a high quality and well loved more affordable option.

Underwater Photography

For underwater photos, I use my GoPro Hero with the standard dive housing it comes in and this three way pole. On scuba dives, I attach this red filter to bring back color into my video at deep depths and add in these anti-fog inserts to prevent any fog spots or cloudiness.
The GoPro battery runs out shockingly fast so eventually I bit the bullet and bought this power battery 3 pack and triple charging dock, a couple extra SD cards so I don’t have to worry about constantly shutting the camera on and off underwater to save space and finally this cute but basic case to easily hold everything together in one place.


What camera gear do you recommend?

I get a lot of questions about what DSLR to invest in. For beginners, I would recommend just using your iPhone or camera phone – phone camera quality is really incredible nowadays and it’s so much lighter and more convenient to just tote around your phone.

If you’re looking to amp up your blog and take more professional looking photos, I would first rent some gear to make sure you’re ready for the weight and investment. Adorama is my go-to for gear and lens rentals while B&H is a photo superstore where I buy my gear and accessories – both are located in New York City.

For the iphone, there are a lot of popular editing apps out there but personally I don’t use any filters – I think it looks cliche and too similar to everyone else’s photos. Instead, the native editing app within Instagram is really amazing for touching up exposure and contrast and can perform the same effects as filters if you play with whites, blacks, hues and saturation.
This and this are examples of photographs taken on my iphone that everyone always thinks are from a DSLR! I actually learned how to edit my photos in Lightroom through using the Instagram editor. A little backwards haha but hey, it works!


DSLR Recommendation

For a serious enthusiast beginner looking to invest in a DSLR, my pick would be the Canon 6D, which is quite similar to the Mark III but is about $1,000 cheaper, lighter and comes with wifi capability. Just buy the ‘Body Only’ option.

Then I’d pair it with a 50mm 1.8 lens (together that will run you ~$925). Everyone says the body is less important than the lens but honestly I think the camera body plays a big role in teaching you the mechanics behind great photography – you need to have enough focal points to take tack sharp photos, a good ISO range that can push the higher end and wifi capabilities and a sharp sensor help.

I’d choose a strong body and an inexpensive lens to start, because you’ll always be buying new lenses for different types of situations (close ups of nature, family portraits, landscapes, etc) but it’s quite expensive to buy multiple camera bodies.


Lens Recommendations

Portrait shots: I like the 50mm and 85mm for portrait shots,

All Around Travel: the 24-70mm is a zoom lens I bring on my trips which is equally great for farther away architecture and close up food or portrait shots (although beware, this + the Mark III is a heavy combination)

Safari and Zoom: the 70-200mm gives amazing bokeh and zoom flexibility on lifestyle, portrait and travel photography. I brought this with me on my first safari trip to South Africa and it was perfect for 80% of the shots. For animals a little farther away, I added on these extension tubes to get a little more zoom. Longer distance zooms are a little too pricey for me at the moment but I’d love to go back to Africa eventually when I have a bigger budget!

Landscape shots: this is my favorite affordable wide angle lens good for mountains, lakes and hiking trips.


I’m visiting NYC!


What should I see / do / eat while I’m here?

Sure, when I first graduated I lived in a tiny dark apartment and spent all my weekends outside exploring different coffee shops and neighborhoods. I’ve put together a NYC Coffee Guide with a list of some of my favorites.

If it’s your first time visiting, here are all the best NYC museums to see – the obvious favorites like the Met but also some smaller ones that might not be on your radar.

And of course, the Food Guide. I have some individual posts on various restaurants and brunch spots in my NYC category but here is a smaller post on just acai bowl spots. I’m obsessed with a good breakfast bowl!

If there’s a guide you’d like to see, feel free to tweet me!


Where Else Can I Follow You / Get In Touch?

I’m on Instagram (@shershegoes), Facebook (@shershegoes), Twitter (@shershegoes), Pinterest (@shershegoes) and Youtube (Sher She Goes).

I would absolutely love for you to follow/subscribe and say hi :)

If you have a question, the fastest way to get in touch is to tweet me or send me a DM on Instagram!