Why Stay in Gangnam
As someone who visits Seoul often, I always stay in Gangnam.
It’s Seoul’s modern section south of the river and I like staying here because it’s well-connected by public transport and easily accessible to Seoul’s best beauty treatments and shopping.
For me – Seoul is a chance to stock up on K-beauty, do some skincare treatments and shop till I drop.
Staying in Gangnam makes all of that super convenient.
And the hotels in Gangnam are much more modern and luxurious than the rest of Seoul, but at very reasonable prices.
You can read my guide to Seoul's top beauty experiences here and my 1-week Seoul glow-up itinerary here.
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